Rottenetter was a ARG game promoting the Norwegian movie Rottenetter. I was hired by Hyperinteraktiv to participate in the making and managing of the game. …
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How do you gather 200 inactive men to a health programme? What if they have a Pakistani background? Is it wise to communicate in Urdu? Norwegian? Both languages? Should we scare people from living an unhealthy life, or is it better to have a lighter approach and talk about the benefits attached to physical training? …
Get a closer relationship to your car-renting activities, as we empty the GPS for information. How many miles did you leave behind on your last vacation to Portugal? How about sharing your roadtrip in the states with your friends? Log in to your personal AVIS-site. …
Is there any power in flowers? Why did mostly women respond to this project? Did our communication spread like pollen? In this project we literally got dirt on our hands, as we planted flowers all over the city of Oslo. …
A landscape invaded by traditional advertising can often turn out to be a quite stressful experience. Reading the daily news, while annoying pop-ups scream towards you, might cause a heart attack. This is our way to harmonize the receiver. …
Painters such as Carvaggio,Munch and Van Gogh stand as milestones in the history of art. What happens when we combine their expressions with higher fashion? In this ad we mix two giants, in order to make the communication twice as powerful. …
Dear credit card companies. You all have an ethical responsibility towards your customers. This is the time for trying something else than the usual spend-it-all-like-its-no-tomorrow-and-pay-later communication. …
Imagine that you have bought a cheap flight-ticket, and only have a few days to spend in a new city. Your economy doesn’t allow you to live like a king, even though you want to. You don’t want to waste your time, walking endlessly between destinations. …
Can we trust our scientists? Is it wise of us to manipulate DNA-structures? Are we superior beings? What will be the consequences of us playing God? Is the ecosystem our playground, or should we take a step back and let nature do the work?
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