Get a closer relationship to your car-renting activities, as we empty the GPS for information. How many miles did you leave behind on your last vacation to Portugal? How about sharing your roadtrip in the states with your friends? Log in to your personal AVIS-site. Client: AVIS
Task: To get people to hire their rental car, five days in advance.
Insight 1: The AVIS cars are equipped with a GPS.
Insight 2: People like to document their own traveling activity.
When you hire a car from AVIS, an interactive world map, will be established. From the moment you turn your car key, the GPS sends information to your personal site. This makes you able to log into your profile, and watch your tracks afterwards. You will also be able to read how many miles you have driven, get information about your rental car and all kinds of relevant information. A bonus system, not unlike the one some air companies use, gives the client the possibility of getting some advantages, based on how far they have driven.
Credits: Martin Ødegaarden Henriksen, Johannes Rummelhoff
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